Hotspots
Hotpots in retail are really key to a business as this is normally in the key sightline in a store. Hotspots will showcase what’s new for the company and what the buyers have brought in for that season. Below shows certain pushes i.e Colour Block, Prom and Leopard. Hotspot guidelines would be sent out to stores detailing the product in which to pull into the area with additional graphics if needed.









