Reinvigoration projects

Milton Keynes was identified to be part of the reinvigoration programme, along with Westfield White City. The reinvigoration programme was one of the companies 5 strands of strategy. This involved taking the learnings from the ‘stores of the future’ on a lower budget and this budget was a 25th of a typical full store refurbishment. The brief was to launch a new modern zoned environment at a much lower cost and up cycle where ever possible. Milton Keynes was the first “core store” in the chain to be worked on.

The photo’s below demonstrate before and after in Milton Keynes and Westfield