Debenhams Watford

Watford - Store of the Future. After opening Stevenage, we then launched Watford in 2018 with many refinements and new ideas learnt from Stevenage. The learnings from Stevenage i.e Showrooms and New This Week were taken into Watford pushing the zoning. The store looked amazing and I had the pleasure of designing, product ranging, merchandising and launching the store of the future.

The store had a lot of coverage in the press -BBC, ITV, Telegraph, Guardian and this included positive reactions from Drapers & Retail Week.